Post by account_disabled on Mar 9, 2024 20:10:59 GMT -8
Among the main Direct Marketing tools, as often mentioned in our articles, are SMS and DEMs. These are communication channels that, if properly managed and implemented within your business strategy, have the ability to bring considerable success to the companies that use them. The advantage that distinguishes them lies in the ability to be able to directly and immediately intercept a specific target , intrigue them through high engagement techniques and lead them to carry out a specific action , depending on the ultimate objectives of the reference brand. However, for all this to happen and bring concrete results to the company, it is necessary that the email address or number with which you are trying to communicate has not been included in the contact blacklist .
What does it mean? We will see it in detail in the next paragraphs. We will define what the contact blacklist is, why it can be disadvantageous for companies and what is the best solution to avoid being part of it. What is contact blacklist? One of the main conditions for your Direct Marketing campaign to be successful is the effective delivery of the message. In an old article of ours we mentioned Hard Bounce , a situation in which an email or SMS bounces back towards the sending provider, Hong Kong Telegram Number Data making the recipient unreachable. The reasons that contribute to the manifestation of such a phenomenon can be different and these include having added the number or email address of the person sending the message to the contact blacklist.
As you can imagine from the name itself, the latter consists of a public list in which the details of subjects reported as spam by other users are inserted. The reason for such an activity lies in the low reputation that, over time, an individual or a brand has built online due to unsuitable behavior. Adding contact to the blacklist, therefore, means limiting the latter's ability to communicate and start a promotional interaction with us, which is very often considered unwanted. This situation can, in fact, be very common for companies, especially if the SMS or DEM are not designed ad hoc based on customer needs and the sending of the same message is repeated frequently, making the communication not only redundant but also inappropriate. . The consequences of being blacklisted contacts, therefore, can be particularly disadvantageous especially for companies which, in this way, will be unable to intercept part of their target audience.
What does it mean? We will see it in detail in the next paragraphs. We will define what the contact blacklist is, why it can be disadvantageous for companies and what is the best solution to avoid being part of it. What is contact blacklist? One of the main conditions for your Direct Marketing campaign to be successful is the effective delivery of the message. In an old article of ours we mentioned Hard Bounce , a situation in which an email or SMS bounces back towards the sending provider, Hong Kong Telegram Number Data making the recipient unreachable. The reasons that contribute to the manifestation of such a phenomenon can be different and these include having added the number or email address of the person sending the message to the contact blacklist.
As you can imagine from the name itself, the latter consists of a public list in which the details of subjects reported as spam by other users are inserted. The reason for such an activity lies in the low reputation that, over time, an individual or a brand has built online due to unsuitable behavior. Adding contact to the blacklist, therefore, means limiting the latter's ability to communicate and start a promotional interaction with us, which is very often considered unwanted. This situation can, in fact, be very common for companies, especially if the SMS or DEM are not designed ad hoc based on customer needs and the sending of the same message is repeated frequently, making the communication not only redundant but also inappropriate. . The consequences of being blacklisted contacts, therefore, can be particularly disadvantageous especially for companies which, in this way, will be unable to intercept part of their target audience.
