Post by account_disabled on Feb 19, 2024 0:08:44 GMT -8
Ultipro ultimatesoftware Click for full-size image 1. Just because you can… … doesn’t mean you should. Cheap stock photos look nice to your hippos but don’t add a lick of value to your landing pages. Pull the stock photo and replace it with a relevant product image or a real person. 2. Don’t make me feel stupid I’m guessing most HR professionals will know what HCM is, but why risk it? Replace this headline with something simpler and benefit based. Try this: Flexible Human Capital Management For Businesses Large & Small 3.
What does this mean? Wait, so the “overview tour” is really just a couple of Buy TG Database paragraphs? That can’t be right, the copy talks about taking a free tour now to learn about UltiPro… but where is the tour? Am I missing something? No, the copywriter missed something. The entire point of the page! There isn’t a single part of this page that tells me to fill in the form for the “tour”. This page is basically an introduction to the product with a form floating around on the right hand side. Conversion prognosis: NEGATIVE.
4. This form is all wrong The design of this page is alright, but in their rush to make things look good they completely forgot about the point of the page: get people to sign up. . My solution: Give the form a headline: Discover how UltiPro can improve your company’s workflow right now. Fill in the form below for instant access to our 5-minute product tour: Then get your form down to 3 or 4 fields (Name, Email, Phone #, Company). And finish it off with a really kick ass call to action because if I see another “Submit” button I’m going to need a whiskey: Take me to the UltiPro tour There it is, 17 roasted and toasted landing pages and how to improve them. Let me know in the comments below.
What does this mean? Wait, so the “overview tour” is really just a couple of Buy TG Database paragraphs? That can’t be right, the copy talks about taking a free tour now to learn about UltiPro… but where is the tour? Am I missing something? No, the copywriter missed something. The entire point of the page! There isn’t a single part of this page that tells me to fill in the form for the “tour”. This page is basically an introduction to the product with a form floating around on the right hand side. Conversion prognosis: NEGATIVE.
4. This form is all wrong The design of this page is alright, but in their rush to make things look good they completely forgot about the point of the page: get people to sign up. . My solution: Give the form a headline: Discover how UltiPro can improve your company’s workflow right now. Fill in the form below for instant access to our 5-minute product tour: Then get your form down to 3 or 4 fields (Name, Email, Phone #, Company). And finish it off with a really kick ass call to action because if I see another “Submit” button I’m going to need a whiskey: Take me to the UltiPro tour There it is, 17 roasted and toasted landing pages and how to improve them. Let me know in the comments below.
