Post by account_disabled on Jan 2, 2024 22:42:40 GMT -8
If before to the client due to having to be redone was 8%, now this fell by 1%. The constant progress of the content teams, Rita Lisboa and Bárbara Legnani implementation ! We did it! Combined, these efforts paid off and we managed to achieve 2.5X growth, reaching a little more than R$20 million ARR in December 2016. All this work made our team grow as well. We closed the year with 195 professionals on the team and we went to 210 in March, just for our anniversary. The coolest thing of all is that we managed to end the year being lucrative and with the bridge round money sitting in the bank. Wow, that was really cool! A slide of our deck.
History of Rock Content What's coming over there? Challenges for 2017! At the beginning Special Data of March and close to R$22 million ARR. Things never got easier. That's why we are also going to share some of our challenges for this year: Reach R$40 million ARR without needing to raise more resources, but with the option of raising a round and increasing this goal; Continue evolving our Success Milestones and leadin indicators project and further improve our customer retention. Reach 3% global churn and reach negative churn in the Enterprise segment; Target our demand generation increasingly at Mid Market and Enterprise customers.
Close the first international clients in Spanish (Done! We closed 2!); With a lead volume of approximately 30 thousand new contacts per month and an average of 600 thousand visits to our blog, we feel that the future is positive. Our sales team now has 56 people and we aim to get closer to 80 by the end of the year. If all goes well, the company will surpass 300 people in December 2017. Therefore, we hope to publish an update of this saga in 2018. Fingers crossed for us! Oh, if you have read this far and this content was minimally useful for you, we are going to ask you: be sure to share this article and send your questions, suggestions and comments.
History of Rock Content What's coming over there? Challenges for 2017! At the beginning Special Data of March and close to R$22 million ARR. Things never got easier. That's why we are also going to share some of our challenges for this year: Reach R$40 million ARR without needing to raise more resources, but with the option of raising a round and increasing this goal; Continue evolving our Success Milestones and leadin indicators project and further improve our customer retention. Reach 3% global churn and reach negative churn in the Enterprise segment; Target our demand generation increasingly at Mid Market and Enterprise customers.
Close the first international clients in Spanish (Done! We closed 2!); With a lead volume of approximately 30 thousand new contacts per month and an average of 600 thousand visits to our blog, we feel that the future is positive. Our sales team now has 56 people and we aim to get closer to 80 by the end of the year. If all goes well, the company will surpass 300 people in December 2017. Therefore, we hope to publish an update of this saga in 2018. Fingers crossed for us! Oh, if you have read this far and this content was minimally useful for you, we are going to ask you: be sure to share this article and send your questions, suggestions and comments.
