Post by account_disabled on Jan 1, 2024 20:17:19 GMT -8
Two high-profile stars, actress Elle Fanning and singer Camila Cabello, take center stage in L'Oréal 's new and poetic ad : "Lash Paradise." In the spot, which sells the benefits of the Lash Paradise mascara enriched with natural oils, Fanning and Cabello play two beautiful angels who decide to make a raid on Earth (in Paris, to be precise) by throwing themselves into the void (and held with ropes similar to those used in "pueting") from a majestic sky of pink hues. The protagonists are then left floating on the crystalline waters of a pond and while contemplating their reflection in the water, they apply L'Oréal mascara, the results of which are apparently so heavenly good as to make angels want to come down to earth. Earth to apply it and enhance your look. If you do not see the embedded video correctly, click here Signed by the McCann agency,
The Quad production company and the director Bruno Aveillan , the Phone Number List spot (which constitutes a longer version of a piece released a few months ago) somehow revolutionizes the way in which the brand promotes its mascaras. Advertising for this type of product is usually very functional, but L'Oréal's new and dreamlike spot for Paradise Lash is in line with the poetry that perfume advertisements usually exude. "Together with McCann we have shaped a campaign that brims with lyricism and immerses the viewer in a poetic and immersive world ," explains Zak Yopp, global marketing director of the makeup division at L'Oréal Paris. DATA SHEET Advertiser L'Oréal Paris CEO (President) : Delphine Viguier-Hovasse Global Marketing Director: Zak Yopp Director Brand Experience Global: Emilie Lor Agency: McCann Paris (Beauty Team) Creative Director.
Julien Calot / Sylvain Merigeau Associate Creative Directors: Axel Didon / Joseph Dubruque / Raphael Stein Artistic Director: Juliette Labadie Head of Production: Thibault Blacque Belair Head of Post-production: Julien Gence Post Production : Sabrina Branco Post-Production Sound: Marie Prouve Art Buyer / Print Producer: Jean Robert Business Director: Margot Warnesson Account Executive: Zoe Botte Producer: Quad Director: Bruno Aveillan Chief OP: Stuart Dryburgh Photographer Prints: Valentin Fougeray Makeup: Val Garland and Ismael B Hairstyle: Stéphane Lancien Design: Barbara Baumel Head of Decoration: Joseph Bennett Post-production: Fix / Quad Sound Post-production: Captain Plouf Music: Original Composition Title: Lash Paradise 2020 Writers: Pauline Lopez de Ayora and Nicolas Mantoux Composers: Nicolas Mantoux and Pauline Lopez de Ayora Publisher: Captain Plouf Voice-over: Audrey Plessas WhatsApp Follow.
The Quad production company and the director Bruno Aveillan , the Phone Number List spot (which constitutes a longer version of a piece released a few months ago) somehow revolutionizes the way in which the brand promotes its mascaras. Advertising for this type of product is usually very functional, but L'Oréal's new and dreamlike spot for Paradise Lash is in line with the poetry that perfume advertisements usually exude. "Together with McCann we have shaped a campaign that brims with lyricism and immerses the viewer in a poetic and immersive world ," explains Zak Yopp, global marketing director of the makeup division at L'Oréal Paris. DATA SHEET Advertiser L'Oréal Paris CEO (President) : Delphine Viguier-Hovasse Global Marketing Director: Zak Yopp Director Brand Experience Global: Emilie Lor Agency: McCann Paris (Beauty Team) Creative Director.
Julien Calot / Sylvain Merigeau Associate Creative Directors: Axel Didon / Joseph Dubruque / Raphael Stein Artistic Director: Juliette Labadie Head of Production: Thibault Blacque Belair Head of Post-production: Julien Gence Post Production : Sabrina Branco Post-Production Sound: Marie Prouve Art Buyer / Print Producer: Jean Robert Business Director: Margot Warnesson Account Executive: Zoe Botte Producer: Quad Director: Bruno Aveillan Chief OP: Stuart Dryburgh Photographer Prints: Valentin Fougeray Makeup: Val Garland and Ismael B Hairstyle: Stéphane Lancien Design: Barbara Baumel Head of Decoration: Joseph Bennett Post-production: Fix / Quad Sound Post-production: Captain Plouf Music: Original Composition Title: Lash Paradise 2020 Writers: Pauline Lopez de Ayora and Nicolas Mantoux Composers: Nicolas Mantoux and Pauline Lopez de Ayora Publisher: Captain Plouf Voice-over: Audrey Plessas WhatsApp Follow.
