Post by account_disabled on Dec 29, 2023 19:36:57 GMT -8
Nielsen Thailand reveals the value of advertising spending in 2019 increased by 3% compared to 2018, with the value being Nielse 124,267 million baht, where TV media is still the media with the highest proportion of advertising spending at 57%, while the media that grows well are digital media and out-of-home media. In 2019, advertising spending in TV media, which It is the main media in Thailand that uses a constant amount of money compared to last year. While last December, the overall picture of advertising spending grew from digital and out-of-home media. Resulting in overall growth of 3%, representing an advertising spend value of 10,844 million baht. The top 3 industry groups that spent the most on advertising spending in 2019 were the food and beverage group (Food & Beverage), worth 18,335 million baht.
Next was the Personal Care & Cosmetic group worth 14,443 million Industry Email List baht and the third was the Media & Marketing group worth 13,505 million baht. All 3 industry groups had increased advertising spending. Year 2018, especially the Media & Marketing group that grew up to 31% from Direct sales iq12b975d75dce9042fe293009e3881cc7-1 As for the companies that spent the most advertising money in 2019, the top three were: 1. UNILEVER (THAI) HOLDINGS CO.,LTD., valued at 3,446 million baht, decreased -9% from 2018.
On TV media worth 19 million baht, followed by S.O.M. DTX on TV media worth 17 million baht iq12b975d75dce9042fe293009e3881cc7-2 3. PROCTER & GAMBLE (THAILAND) Company worth 2,521 million baht, an increase of 2%. From 2018, the campaign with the highest advertising spend in December was the new Downy, long-lasting fragrance, on TV worth 24 million baht, followed by Downy Limited edition, a long-lasting fragrance that is better than expensive perfume, on TV media. Value 22 million baht, includingTags About preecha binmanoch Templatesyard is a blogger resources site is a provider of high quality blogger template with premium looking layout and robust design.
Next was the Personal Care & Cosmetic group worth 14,443 million Industry Email List baht and the third was the Media & Marketing group worth 13,505 million baht. All 3 industry groups had increased advertising spending. Year 2018, especially the Media & Marketing group that grew up to 31% from Direct sales iq12b975d75dce9042fe293009e3881cc7-1 As for the companies that spent the most advertising money in 2019, the top three were: 1. UNILEVER (THAI) HOLDINGS CO.,LTD., valued at 3,446 million baht, decreased -9% from 2018.
On TV media worth 19 million baht, followed by S.O.M. DTX on TV media worth 17 million baht iq12b975d75dce9042fe293009e3881cc7-2 3. PROCTER & GAMBLE (THAILAND) Company worth 2,521 million baht, an increase of 2%. From 2018, the campaign with the highest advertising spend in December was the new Downy, long-lasting fragrance, on TV worth 24 million baht, followed by Downy Limited edition, a long-lasting fragrance that is better than expensive perfume, on TV media. Value 22 million baht, includingTags About preecha binmanoch Templatesyard is a blogger resources site is a provider of high quality blogger template with premium looking layout and robust design.
